Jack and the beanstalk

Start with NN

The pup-up store

The unox opener

Sea sponge tampon

Weed beer

Puma Dibs

Set the mood

Histor (for) art



Start with Nationale Nederlanden



Nationale Nederlanden is one of the biggest insurance providers in the Netherlands. They noticed a lack of home insurances under young people (ages 18 – 35) and wanted to change this.



Research has shown that students often own stuff that are old and worn out which results in them not wanting to insure it.



By introducing “start with Nationale Nederlanden”, we focused on students whom are moving from their student room to their “starters” home.

Nationale Nederlanden is going to help by fixing and customizing those products by Dutch product designers and artists so that they eventually want to insure it.


Project: Camp Grey


Collaboration: Wietske Lutgendorff